How to write a listing title that gets clicks

Your listing title is the single most important text on your listing — it determines whether a seeker clicks through or scrolls past. Here are our top tips for writing a title that converts:

1. Lead with your best feature

What makes your space unique? "Rooftop access", "5 min from the airport", "Ensuite bathroom" — lead with it.

2. Include the neighbourhood

Many seekers search by neighbourhood. Including it improves your search ranking and click rate. E.g. "Cosy studio in Kololo, 10 min to City Centre"

3. Keep it under 60 characters

Titles longer than 60 characters get truncated on mobile and in search results. Be concise.

4. Avoid all-caps

These tend to look less professional and can reduce trust.

5. Mention the space type

Studio, 1-bedroom, shared room — seekers filter by this, so state it clearly.

Example: "Modern 1BR apartment in Nakasero | Fast WiFi + Parking"

What title tactics have worked for you? Share below!